Admissions Email
This email campaign grew out of a few communications strategies Simmons was pursuing at the time. We wanted to hit on the important role a women's college education plays in the success of its graduates, as stats show that graduates of women's colleges are statistically more likely to occupy leadership positions throughout their lives. We also wanted to tie this campaign in visually to a number of other pieces running at the time with the theme "The World Needs More People from Simmons," which employed cut-out figures of people in career scenes to convey the many important and socially valuable jobs our alums pursue.